Items where Author is "Balmer, J.M.T."

Syed Alwi, S.F. and Balmer, J.M.T. and Che Ha, N. and Yen, D. (2014) Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand. In: 2nd International Colloquium on Design, Branding and Marketing, 09-10 Dec 2014, Nottingham Trent University, UK. (Submitted)