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Naqshbandi, M.M. and Ainin, S. and Jaafar, N.I. and Mohd Shuib, N.L. (2017) To Facebook or to Face Book? An investigation of how academic performance of different personalities is affected through the intervention of Facebook usage. Computers in Human Behavior, 75. pp. 167-176. ISSN 0747-5632, DOI https://doi.org/10.1016/j.chb.2017.05.012.
Ashraf, M. and Jaafar, N.I. and Ainin, S. (2016) Impact of instrumental and social-psychological beliefs on customer satisfaction with online product recommendations. Asian Journal of Business and Accounting, 9 (2). pp. 141-179. ISSN 1985-4064,
Parveen, F. and Jaafar, N.I. and Ainin, S. (2015) Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32 (1). pp. 67-78. ISSN 0736-5853,
Dezdar, S. and Ainin, S. (2010) ERP implementation success in Iran: Examining the role of system environment factors. In: International Conference on Education and Information Technologies, 28-30 Jun 2010, Paris,France.
Ainin, S. and Kamarulzaman, Y. and Farinda, A.G. (2010) An assessment of technological competencies on professional service firms business performance. In: International Conference on Education and Information Technologies, 28-30 Jun 2010, Paris,France.
Wan Hassan, W.Z. and Ainin, S. (2007) Adoption of short messaging service(SMS)in Malaysia. In: International Conference on Global Research in Business and Economics , 27-29 Dec 2007, Bangkok, Thailand.
