Affordances-based behavior change for energy efficiency among Malaysians: A conceptual model

Ijab, Mohamad Taha and Hariri, Hamizah Mohamad and Nayan, Norshita Mat and Salleh, Mohd Azul Mohamad and Hamid, Suraya (2024) Affordances-based behavior change for energy efficiency among Malaysians: A conceptual model. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 14322. 339 – 349. ISSN 0302-9743, DOI

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Climate change is a pressing global issue that affects countries worldwide. To mitigate its impacts, reducing carbon emissions is crucial. One approach is minimizing energy consumption, including among domestic consumers. Understanding the driving factors influencing consumer behavior change is essential, and Information Systems (IS) have been proposed as intervention tools. However, research on how IS’s functional affordances influence behavior changes in residential energy consumers is lacking, along with comprehensive models for explaining behavior change. The need to address climate change has prompted the search for strategies to reduce carbon emissions. Energy consumption reduction, particularly in households, is pivotal. This demands an understanding of factors driving consumer behavior change, wherein Information Systems (IS) can play a role. However, research gaps exist concerning the influence of IS functional affordances on residential energy consumers’ behavior change. The research aims to achieve several objectives. First, it seeks to study the factors that shape behavior change in energy efficiency, specifically those enabled by IS. Second, the goal is to formulate an affordance-based model that elucidates behavior change towards energy efficiency. Lastly, the research aims to evaluate and validate this proposed model. To address the objectives, a multi-faceted approach leveraging key theories is adopted. The Affordance Theory, Sensemaking Theory, Belief-Action-Outcome Framework, and Energy Informatics Framework will provide valuable insights. By integrating these theories, a preliminary Affordance-based Behavior Change Model for Energy Efficiency is conceptualized. This research holds significant potential outcomes. It can shed light on the factors influencing behavior change in the context of energy efficiency, facilitated by IS. The development of an affordance-based model could offer a comprehensive framework for understanding and predicting consumer behavior changes. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

Item Type: Article
Funders: Ministry of Higher Education, Malaysia [Grant no. FRGS/1/2022/ICT03/UKM/02/8]
Uncontrolled Keywords: Affordance theory; Behavior change; Climate Change; Energy efficiency; Energy informatics; Intervention tool
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Computer Science & Information Technology > Department of Information System
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 16 Apr 2024 04:18
Last Modified: 16 Apr 2024 04:18

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