Muslim-friendly beauty and wellness framework and measurement

Mohtar, Mozard and Taha, Azni Zarina and Zakaria, Zalina and Ramli, Siti Qhairunissa and Sulaiman, Ainin (2022) Muslim-friendly beauty and wellness framework and measurement. Cogent Social Sciences, 8 (1). ISSN 2331-1886, DOI

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Muslim-Friendly Beauty and Wellness (MFBW) is rapidly becoming a component of Muslim-Friendly Tourism packages and Muslim-Friendly Hospitality Services. As Malaysia intensifies its effort to attract more Muslim tourists, it is introducing various types of initiatives. MFBW is among the latest services being offered. While there have been several attempts to define MFBW, a variety of authors have differed in their conceptualisations of it. Nonetheless, their definitions do contain some similarities, such as gender segregation in the provision of services. The aim of this study is to review the literature pertaining to MFBW and subsequently develop a taxonomy and measures that represent MFBW implementation. The taxonomy can be used to develop a measurement tool for the beauty and wellness industry’s readiness to embrace MFBW. © 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.

Item Type: Article
Funders: Universiti Malaya [Grant No: BKS001-2019]
Uncontrolled Keywords: Muslim-friendly tourism; Muslim-friendly beauty and wellness (MFBW); Taxonomy; Measurements; Sharia compliance; Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academy of Islamic Studies
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 23 Oct 2023 08:09
Last Modified: 23 Oct 2023 08:09

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