Determinants of consumer adoption of halal cosmetics: A systematic literature review

Mohd Isa, Raihan and Man, Saadan and Abdul Rahman, Noor Naemah and Aziz, Atiqah (2023) Determinants of consumer adoption of halal cosmetics: A systematic literature review. Journal of Cosmetic Dermatology, 22 (3). pp. 752-762. ISSN 1473-2130, DOI

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BackgroundThe global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous. ObjectivesThe objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products. MethodThe method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases. This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage. ResultsThis study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities. Practical ImplicationsCosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic. Originality/ValueThis study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).

Item Type: Article
Funders: University of Malaya Grand Challenge for Humanities & Research Cluster, GC002A-17HNE
Uncontrolled Keywords: Factor; Halal cosmetics; Halal skincare; Purchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Faculty of Medicine > Orthopaedic Surgery Department
Depositing User: Ms Zaharah Ramly
Date Deposited: 14 Nov 2023 07:14
Last Modified: 26 Jun 2024 02:07

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