Brand association of Ciletuh - Palabuhanratu Geopark towards COVID-19 pandemic and sustainable tourism

Pamungkas, Kasno and Sujatna, Eva Tuckyta Sari and Heriyanto, Heriyanto and Haron, Rohaidah and Rosana, Mega F. (2021) Brand association of Ciletuh - Palabuhanratu Geopark towards COVID-19 pandemic and sustainable tourism. International Journal of Sustainable Development and Planning, 16 (8). pp. 1563-1574. ISSN 1743-7601, DOI

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The purpose of this research is to investigate brand association of Ciletuh – Palabuhanratu UNESCO Global Geopark towards the COVID-19 pandemic and sustainable tourism. This research employs a qualitative research method with a case study and descriptive statistics model. The data used in this study are primary and secondary ones in which the techniques of data collecting is by observation, purposive random sampling with Likert scale, as well as literature studies. The results of this study show that Ciletuh-Palabuhanratu Geopark is not only a strategic place for tourism activities in the COVID-19 pandemic since it has characteristics to comply health protocols but also able to meet the tourism recovery during the pandemic. The tourism activities provided by Ciletuh-Palabuhanratu Geopark sites meet the concept of quality adventure tourism and in line with sustainable tourism with concerns on balancing the environmental conservation, local economic empowerment, as well as local social and culture preservation. The brand association of Ciletuh-Palabuhanratu Geopark is shown by its tourism product scope and quality which are associated to sustainable tourism, moreover the use occasion is line with the COVID-19 pandemic situation. The attributes of UNESCO Global Geopark also create the values of tourism activities during and after COVID-19 pandemic which meet the points of sustainable tourism activities and recoveries. © 2021 WITPress. All rights reserved.

Item Type: Article
Funders: Ministry of Education and Culture Republic of Indonesia
Uncontrolled Keywords: Brand association; COVID-19; CPUGGp; Geopark; Pandemic; Sustainable tourism
Subjects: D History General and Old World > DS Asia
G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Academy of Malay Studies
Depositing User: Ms Zaharah Ramly
Date Deposited: 12 Oct 2023 09:58
Last Modified: 12 Oct 2023 10:12

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