What triggers impulse purchase in Facebook commerce?

Leong, Lai Ying and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) What triggers impulse purchase in Facebook commerce? International Journal of Mobile Communications, 16 (4). pp. 459-492. ISSN 1470-949X, DOI https://doi.org/10.1504/IJMC.2018.092679.

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Official URL: https://doi.org/10.1504/IJMC.2018.092679


Facebook commerce or f-commerce has become a new trend in mobile commerce (m-commerce) due to the advancements in mobile communications and social media technologies. Despite a huge business potential in f-commerce, impulse purchase in f-commerce is still not wellunderstood. Unlike previous f-commerce studies which had focused on apparel; e-service quality; organic rice; and membership continuance intention, the current study investigated utilitarian-, hedonic-, and trust-motivations' effects on participation that influences urge to purchase and ultimately impulse purchase. The effects of the personality trait of urgency towards urge to purchase and impulse purchase were also examined. A sample of f-commerce users was selected and their responses were analysed using PLS-SEM. The model can explain 52.8%, 47.4%, 41.1% and 33.3% variance in impulse purchase, participation, urge to purchase and trust. These findings will be beneficial to the mobile commerce retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies.

Item Type: Article
Funders: University of Malaya research grant number PG014-2014B with the project entitled “Understanding the antecedents of purchase behaviour among Facebook commerce (f-commerce) users”
Uncontrolled Keywords: F-commerce; Facebook participation; Impulse purchase; M-commerce; Mobile communications; Urgency
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Business and Economics > Dept of Operations and Management Information Systems
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 17 Jun 2019 06:59
Last Modified: 17 Jun 2019 06:59
URI: http://eprints.um.edu.my/id/eprint/21484

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