Digitally enabled affordances for community-driven environmental movement in rural Malaysia

Tim, Yenni and Pan, Shan Ling and Bahri, Shamshul and Fauzi, Ali (2017) Digitally enabled affordances for community-driven environmental movement in rural Malaysia. Information Systems Journal, 28 (1). pp. 48-75. ISSN 1350-1917, DOI

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The immense environmental challenges facing society today have necessitated a research effort toward exploring digitally enabled solutions for environmental problems. Only limited research exists today to inform our understanding on how technology could assist groups of individuals in cultivating collective commitment and engaging in actions for environmental sustainability. By presenting an in-depth case study of a social media-enabled grassroots environmental movement in rural Malaysia, this paper aims to illuminate and understand an underresearched phenomenon of community-driven environmental sustainability. This study makes 2 contributions: (1) we draw on the perspective of technology affordances to shed light on both the enabling power and unintended consequences of social media in the pursuit of environmental sustainability; and on that account, (2) we contribute rich, empirically informed insights toward understanding the underresearched phenomenon of digitally enabled, community-driven environmental sustainability.

Item Type: Article
Uncontrolled Keywords: affordance actualization; environmental sustainability; green IS; social consequences of ICT; social media; unintended consequences
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Business and Economics
Faculty of Computer Science & Information Technology
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 25 Feb 2019 02:54
Last Modified: 25 Feb 2019 02:54

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