Supplier integration roles in new product development: The automotive suppliers’ perspective

Kanapathy, Kanagi and Chu, K.O. (2019) Supplier integration roles in new product development: The automotive suppliers’ perspective. In: 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 16-19 December 2018, Bangkok, Thailand. (Submitted)

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This research examined supplier integration in New Product Development (NPD) from the suppliers’ perspectives. The level of supplier involvement in NPD practices and the drivers and barriers of supplier integration in NPD were explored. In this case study based qualitative research; data were gathered from interviews conducted with ten automotive suppliers directly involved in NPD with customer firms. The suppliers to national automakers acquired higher level of integration (in terms of design responsibility, product complexity, specifications provides, influences on specifications, stage of involvement, component testing responsibility, and technological capacities) compared to the suppliers to MNC automakers. Market competition was found to be the main driver for suppliers’ involvement in NPD while limited knowledge transfer was the major barrier for suppliers’ NPD integration with customers.

Item Type: Conference or Workshop Item (Paper)
Funders: Partially supported by University of Malaya, Research Grant no. RG068-10SBS
Additional Information: Conference paper
Uncontrolled Keywords: Automotive; innovation; integration; involvement; new product development; supplier
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business and Economics
Depositing User: Mr. Mohd Safri
Date Deposited: 08 Feb 2019 03:47
Last Modified: 08 Feb 2019 03:47

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