The role of fabric banners for community engagement in digital era

Zainol, R. and Goh, H.C. and Mohd, I. and Nordin, N.A. and Baharom, S.M. and Hamzah, T.A.A.T. (2015) The role of fabric banners for community engagement in digital era. Planning Malaysia, 13. pp. 19-36. ISSN 1675-6215, DOI

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This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through self-administered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya-USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process.

Item Type: Article
Funders: University of Malaya: research grant (Reference No.FR212-2007A)
Uncontrolled Keywords: Communication medium; Community engagement; Media Richness Theory; Public participation; Urban way of life
Subjects: G Geography. Anthropology. Recreation
T Technology > TH Building construction
Divisions: Faculty of Arts and Social Sciences
Faculty of the Built Environment
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 19 Sep 2018 04:49
Last Modified: 19 Sep 2018 04:49

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