King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh

Yew, J.L.K. (2016) King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh. South Asian Journal of Business and Management Cases, 5 (2). pp. 198-208. ISSN 2277-9779, DOI

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This case traces the birth and growth of King’s Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong’s wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their second outlet in Kepong. Currently, the enterprise owned by the second generation of Wong family continues the legacy and tempts their customers with delicious baked goods, pastries and other delicacies. King’s Confectionery continues to expand its production capabilities and has started preparing for globalization, by entering into ASEAN Free Trade Area (AFTA). This case narrates such penetration into Bangladesh and the issues they had to face in the transfer of tacit knowledge.

Item Type: Article
Uncontrolled Keywords: Skills; Tacit knowledge; Transfer; Confectionery; Family business; Unity of purpose
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 31 May 2018 03:46
Last Modified: 31 May 2018 03:46

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