Exploring the potential of electronic magazine among internet users

Kamarulzaman, Y. and Madun, A. and Che Azmi, A.A. (2010) Exploring the potential of electronic magazine among internet users. African Journal of Business Management, 4 (5). pp. 644-650. ISSN 1993-8233,

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Official URL: http://www.academicjournals.org/article/article138...


This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product.

Item Type: Article
Uncontrolled Keywords: Information goods; Online shopping; Electronic magazine; Consumer behavior
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 20 Jan 2015 01:51
Last Modified: 20 Jan 2015 02:00
URI: http://eprints.um.edu.my/id/eprint/12283

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