Geodemographics of Travel E-shoppers: An Empirical Analysis of UK Consumers

Kamarulzaman, Y. (2010) Geodemographics of Travel E-shoppers: An Empirical Analysis of UK Consumers. European Journal of Social Sciences, 16 (2). pp. 195-205. ISSN 1450-2267,

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Among all the industries, the travel industry has clearly benefited the most from the development of Internet technology. Obviously, the Internet has changed how people interact with travel agents, for example, the issuance of e-tickets for flights has replaced the ticketing counters of travel agents and airlines offices. This study aims to fill the gaps in the current understanding of the potential of expanding the online market for travel services in the United Kingdom through examining the geodemographic profile of online shoppers. This study involved analysing the customers' demographic and geographic data and their purchasing pattern. The results are consistent with past models and commercial databases that have been adopted by many companies in segmenting their market. The study offers suggestions for consideration by businesses and the government.

Item Type: Article
Uncontrolled Keywords: Consumer Behaviour; Travel Services; Geodemographics; E-Shoppers; United Kingdom
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics > Dept of Marketing
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 20 Jan 2015 01:22
Last Modified: 20 Jan 2015 01:22

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