Legal Services and Marketing Limitations: A Focus on SME in Malaysia

Abdullah, A. and Kamarulzaman, Y. and Farinda, A.G. (2008) Legal Services and Marketing Limitations: A Focus on SME in Malaysia. International Review of Business Research Papers, 4 (5). pp. 308-319. ISSN 1837-5685,

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There are some jurisdictions in Malaysia that have extensive prohibitions against legal firms' marketing activities, particularly in advertising legal services. Eventually, the jurisdictions pose some limitations to the SMEs in their attempts to expand their businesses, particularly in the practice of legal firms in Malaysia. This study explores the limitations faced by SME legal practitioners especially in the area of marketing of their services. The study also visits the areas in services marketing that are able to accommodate the regulations in the present state. Finally, the study contributes to some suggestions on possible approaches for legal practitioners in exploiting marketing tools and techniques for their business success.

Item Type: Article
Uncontrolled Keywords: Legal Services; Marketing Limitations; SME; Malaysia
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 20 Jan 2015 00:58
Last Modified: 20 Jan 2015 00:58

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