Zhang, Congmin and Phoong, Seuk Wai (2024) Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? PLoS ONE, 19 (1). e0297977. ISSN 1932-6203, DOI https://doi.org/10.1371/journal.pone.0297977.
Full text not available from this repository.Abstract
The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. The synthesis of theoretical models with real-world case studies culminates in strategic recommendations to foster the growth of Chinese online video platforms in the global Internet arena.
| Item Type: | Article |
|---|---|
| Funders: | Faculty of Business and Economics, Universiti Malaya |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Business |
| Divisions: | Institute of Advanced Studies Faculty of Business and Economics > Department of Decision Science |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 06 Jan 2025 02:08 |
| Last Modified: | 06 Jan 2025 02:08 |
| URI: | http://eprints.um.edu.my/id/eprint/47057 |
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