Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach

Chandran, V.G.R. and Ahmed, Tariq and Jebli, Fedwa and Josiassen, Alexander and Lang, Eva (2024) Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach. Tourism Economics, 30 (3). pp. 728-748. ISSN 1354-8166, DOI https://doi.org/10.1177/13548166231179840.

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Abstract

This study employs a sequential mixed methods design to examine the dynamic roles of leadership, customer orientation, and customer collaboration on the innovation capability and performance of Malaysian hotels. An exploratory qualitative assessment based on semi-structured interviews was conducted to provide a comprehensive understanding of the contextual environment and establish a robust conceptual framework. A confirmatory survey among Malaysian hotel managers allowed for the empirical testing of the hypotheses. The results suggest that customer orientation is a key element that directly promotes hotels' innovation capabilities. The results further show that the influence of customer collaboration on innovation can be enhanced by a transformational leader. Improvements in innovation capabilities have lasting effects on hotel performance, underscoring their strategic importance in the dynamic hospitality sector. These findings offer important implications for top management and decision-making personnel seeking to leverage innovation as a means of improving performance and gaining a competitive edge.

Item Type: Article
Funders: Universiti Malaya [Grant no. RG167-13SBS]
Uncontrolled Keywords: Customer collaboration; Customer orientation; Hotel performance; Innovation capability; Transformational leadership
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business and Economics > Department of Political Science, Public Administration & Developmental Studies
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 16 Jul 2024 03:48
Last Modified: 16 Jul 2024 03:48
URI: http://eprints.um.edu.my/id/eprint/46050

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