Hermeneutic theory: Malaysian practices

Wilson, Tony (2022) Hermeneutic theory: Malaysian practices. Continuum: Journal of Media & Cultural Studies, 36 (3). pp. 464-477. ISSN 1030-4312, DOI https://doi.org/10.1080/10304312.2021.2019679.

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Abstract

Hermeneutic philosophy and phenomenology are advanced in the Handbook of Media and Communication Research as being two of four `main traditions' shaping media and communication studies. Informed by hermeneutic scholarship, `ready-to-hand' (Heidegger) habitual media user practices become a central focus. Drawing on Gadamer's hermeneutic thought positions agent practices within perspective or a tacit hermeneutic representational `horizon of understanding'. Ricoeur showed subsequently that culturally hegemonic horizons of understanding can be perceived from `distanciated' (Ricoeur) positions, viewed as powerful bearers of ideology, a political `moment'. In this paper's reflecting on approaches to mediated practices, hermeneutic phenomenology underwrites the discussion of Malaysian multicultural research as instantiating exemplar. In a first section, the philosophy involved with a practices analysis is outlined in discussing phenomenology and media studies. The second section considers media research situating practices within horizons of representational understanding, digitally, institutionally and also constituted within `figurations'. A final section sees hermeneutic practices as a tacit presence in Malaysian multi-cultural activity: mall visiting and media viewing, responses to advertising and identity defining religious occasion.

Item Type: Article
Funders: None
Uncontrolled Keywords: Hermeneutic practices; Phenomenology; Malaysian multi-cultural activity
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Arts and Social Sciences > Department of Media and Communication Studies
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 25 Oct 2023 02:05
Last Modified: 25 Oct 2023 02:05
URI: http://eprints.um.edu.my/id/eprint/41774

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