Factors affecting the intention to adopt light-emitting diode lighting at home

Jaafar, N. and Sulaiman, A. and Moghavvemi, S. and Tajudeen, F. P. and Dehdar, F. (2020) Factors affecting the intention to adopt light-emitting diode lighting at home. Lighting Research & Technology, 52 (8). pp. 1020-1039. ISSN 1477-1535, DOI https://doi.org/10.1177/1477153520915964.

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Abstract

This study investigates the significant factors affecting the adoption of light emitting diode lighting among households in Malaysia by conceptualizing and extending the unified theory of acceptance and use of technology through the adaptation of price value and the anticipated emotions of pride and guilt within the model. This study used the partial least squares technique to validate measurements and to test the research hypotheses. The results obtained from analysing 1075 valid survey questionnaires revealed the effects of performance expectancy, effort expectancy and price value on the intention to use light-emitting diodes among Malaysian households. While the results support the mediating role of attitude between the three variables and intention to use light-emitting diodes, the moderating role of anticipated pride on the relationship between attitude and intention to use light-emitting diodes was not supported. The findings confirm that guilt significantly moderates the relationship between attitude and intention.

Item Type: Article
Funders: UNSPECIFIED
Uncontrolled Keywords: Diodes; Least squares approximations; Surveys
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HB Economic Theory > Business cycles. Economic fluctuations
Divisions: Faculty of Business and Economics
Faculty of Business and Economics > Dept of Operations and Management Information Systems
Depositing User: Ms Zaharah Ramly
Date Deposited: 01 Dec 2023 03:23
Last Modified: 01 Dec 2023 03:23
URI: http://eprints.um.edu.my/id/eprint/36766

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