Najmi, A. and Ali, S.F. and Ahmed, W. and Kanapathy, Kanagi and Aziz, Azmin Azliza (2021) Understanding the role of service attributes in consumer small retailer relationships: Findings from Pakistan. International Journal of Management Practice, 14 (2). pp. 198-216. ISSN 14779064, DOI https://doi.org/10.1504/IJMP.2021.113832.
Full text not available from this repository.Abstract
The purpose of this study is to identify the impact of service attributes consisting of assortment, service and store environment, on satisfaction and relationships among consumers and small retailers. Further, the impact of satisfaction and relationship was also analysed on loyalty. The sample size for this study was 318 grocery retail customers. Partial least square structural equation modelling has been used as a statistical technique. It was concluded that all independent variables had significant positive impact on dependent variables, except that assortment was found to have no significant impact on the relationship. Findings of the study are discussed whereas practical implications are also highlighted. Copyright © 2021 Inderscience Enterprises Ltd.
| Item Type: | Article |
|---|---|
| Funders: | None |
| Uncontrolled Keywords: | Assortment; Loyalty; Pakistan; Relationship; Satisfaction; Service; Store environment |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 27 Dec 2023 00:47 |
| Last Modified: | 27 Dec 2023 00:47 |
| URI: | http://eprints.um.edu.my/id/eprint/36006 |
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