Shen, Chao and Yahya, Yazkhiruni (2021) The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective. Journal of Air Transport Management, 91. ISSN 0969-6997, DOI https://doi.org/10.1016/j.jairtraman.2020.101966.
Full text not available from this repository.Abstract
The objective of this study is to examine the impact of service quality by adopting AIRQUAL model and price on passengers' loyalty through the linkage of passengers' satisfaction toward low-cost airlines from the perspective of Southeast Asia. With 200 questionnaires analyzed, the results suggest that service quality and price have a positive significant impact on passenger satisfaction, and as a result lead to passengers' loyalty. Besides, the findings of this research also confirm the mediating role of customer satisfaction between service quality and loyalty, price and loyalty separately, which implies that customer satisfaction is a vital factor for an LCCs to survive in such a highly competitive aviation market.
| Item Type: | Article |
|---|---|
| Funders: | FORMCHECKBOX |
| Uncontrolled Keywords: | Low-cost airlines; Price; Passengers' loyalty; Service quality |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Business and Economics > Department of Accounting |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 25 Apr 2022 05:30 |
| Last Modified: | 25 Apr 2022 05:30 |
| URI: | http://eprints.um.edu.my/id/eprint/26874 |
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