Othman, Md Nor and Ong, Fon Sim and Wong, Heng Wai (2008) Demographic and lifestyle profiles of ethnocentric and non-ethnocentric urban Malaysian consumers. Asian Journal of Business and Accounting, 1 (1). pp. 5-26. ISSN 1985-4064,
Full text not available from this repository.Abstract
The globalization of markets presents considerable challenges and opportunities for domestic and international marketers. This has led to a renewed interest in the effects of consumer ethnocentrism on buying behaviour. The main objective of this paper is to investigate the ethnocentric tendency among urban consumers in Malaysia. Specifically, the paper endeavours to identify the psychographic and demographic characteristics of ethnocentric and non-ethnocentric consumers. This study employs a survey approach. In terms of data collection technique, the study utilizes self-administered questionnaires. The study finds that five out of six demographic characteristics are significant to differentiate between the two ethnocentric groups. In terms of lifestyle dimensions, six out of eight dimensions are found to be significant. In general, the research results show that ethnocentric consumers tend to be Malay, married, female, have a low income and are mostly blue collar. They tend to be family and home concerned as well as price conscious.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Consumer behaviour; Demographic; Ethnocentrism; Lifestyle profiles |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economics |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 10 Dec 2020 03:23 |
| Last Modified: | 10 Dec 2020 03:23 |
| URI: | http://eprints.um.edu.my/id/eprint/25623 |
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