Yadegaridehkordi, Elaheh and Nilashi, Mehrbakhsh and Md Nasir, Mohd Hairul Nizam and Ibrahim, Othman (2018) Predicting determinants of hotel success and development using Structural Equation Modelling (SEM)-ANFIS method. Tourism Management, 66. pp. 364-386. ISSN 0261-5177, DOI https://doi.org/10.1016/j.tourman.2017.11.012.
Full text not available from this repository.Abstract
This study aimed to identify the relative importance of the Critical Success Factors (CSFs) that contribute to the success and development of hotel industry in Malaysia. Drawing uponTechnology-Organization-Environment (TOE) and Human-Organization-Technology (HOT) fit models, this study developed a theoretical model to predict the significant factors that contribute to the success and development of hotel industry. A two-stage Structural Equation Modelling (SEM)-Adaptive Neuro-Fuzzy Inference Systems (ANFIS) method was applied to test the research model and reveal the importance level of factors in the model. SEM analysis showed that the use of IT, financial performance, benchmarking, service standardization, top management support, customer satisfaction, service quality, hotel interior and exterior design/look, location, employee training and empowerment were significant factors influencing hotel success and development. Moreover, the results of ANFIS showed that customer satisfaction under human dimension was the most critical predictor of hotel success and development.
| Item Type: | Article |
|---|---|
| Funders: | Ministry of Higher Education Malaysia (grant number: FRGS-FP068-2015A) |
| Uncontrolled Keywords: | Hotel success and development; Tourism; Critical Success Factors (CSFs); TOE framework; HOT-fit Model; SEM-ANFIS |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Faculty of Computer Science & Information Technology |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 15 Feb 2019 08:27 |
| Last Modified: | 05 May 2021 04:24 |
| URI: | http://eprints.um.edu.my/id/eprint/20337 |
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