Communicating health: Media framing of ebola outbreak in Nigerian newspapers = Berkomunikasi tentang kesihatan: Pembingkaian media tentang wabak ebola dalam akhbar Nigeria

Adekunle, A.L. and Hamedi, M.A. (2016) Communicating health: Media framing of ebola outbreak in Nigerian newspapers = Berkomunikasi tentang kesihatan: Pembingkaian media tentang wabak ebola dalam akhbar Nigeria. Jurnal Komunikasi: Malaysian Journal of Communication, 32 (2). pp. 362-380. ISSN 2289-1528,

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Official URL: http://ejournal.ukm.my/mjc/article/view/16486

Abstract

Mass media cannot cure virus but can cure its spread. Framing of news stories in the Nigerian media (newspapers) is much more influenced by the economic motive of the journalists; picking news angle that arouses readers’ interests in order to sell more copies in the keen competitive media market. The 2014 Ebola outbreak is a litmus test of how Nigerian media framed health issues, which depict the news perspective most interest to them. Through content analysis of two daily newspapers reports of Ebola during the outbreak in Nigeria, this study established the framing patterns employed while reporting as well as the preponderant frames used. The outcome is used to justify the priority upheld between the competing newspapers interests to sell and the media social responsibility towards containing the outbreak. The much capitalisation on treatment/containment frame portrayed the newspapers purposive interest to free the society of the outbreak, a reflection of its social responsibility role. The priority, which pose no threat on the professionalism of journalism was not only much appraised but also recommended for all media involvement in crisis reports.

Item Type: Article
Funders: UNSPECIFIED
Uncontrolled Keywords: Framing; Ebola; Media; Communicating health; Media audience; Social responsibility
Subjects: P Language and Literature > P Philology. Linguistics > Communication. Mass media
Divisions: Faculty of Arts and Social Sciences
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 23 Oct 2017 05:49
Last Modified: 13 Feb 2019 07:08
URI: http://eprints.um.edu.my/id/eprint/18060

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