The effects of distribution channel innovation and efficiency on Indonesian small and medium enterprise’s performance

Kuswantoro , F. and Mohd Rosli, M. and Abdul Kader, R. (2012) The effects of distribution channel innovation and efficiency on Indonesian small and medium enterprise’s performance. In: International Conference on Business and Economic Research, 12-13 March 2012, Bandung, Indonesia.

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Abstract

It has been debated at length that SMEs are crucial for generating employment, reducing poverty, adding value and contributing to Gross Domestic Product. As businesses are more exposed to the globalised world, promotion strategy, without proper innovation in distribution channel, is insufficient for SMEs to enhance their performance. Unfortunately, studies on the relationship between distribution channel innovation and firm performance, especially among export-oriented SMEs are hardly found. As such, this study attempts to examine how distribution channel innovation affects Indonesian SMEs. Using the regression analysis on 126 samples collected from agricultural-based, export-oriented SMEs in the Special Province of Yogyakarta and the surrounding areas, this study found that innovation in distribution channel was positively associated with distribution channel efficiency, which in turn positively enhanced the SME performance. This finding indicates that innovation in distribution channel should improve the efficiency of distribution channel without which firm performance would not be enhanced. This could be a great challenge for SMEs to manage their innovation in distribution channel activities.

Item Type: Conference or Workshop Item (Paper)
Funders: UNSPECIFIED
Uncontrolled Keywords: Distribution channel, innovation, efficiency, performance, SMEs, Indonesia
Subjects: H Social Sciences > HD Industries. Land use. Labor
Depositing User: Mr. Mohd Samsul Ismail
Date Deposited: 21 Sep 2015 00:26
Last Modified: 21 Sep 2015 00:26
URI: http://eprints.um.edu.my/id/eprint/13971

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