The impact of perceived value and affection on Chinese residents' continuous use intention of mobile health science information: An empirical study

Tian, Kun and Hao, Lijie and Xuan, Wenxia and Phongsatha, Thanawan and Hao, Ruimin and Wei, Wenjing (2023) The impact of perceived value and affection on Chinese residents' continuous use intention of mobile health science information: An empirical study. Frontiers in Public Health, 11. ISSN 2296-2565, DOI https://doi.org/10.3389/fpubh.2023.1034231.

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Abstract

IntroductionDisseminating health science information via the internet has become an essential means for improving Chinese residents' health literacy, which has received constant attention from the Chinese government. Therefore, it is important to explore Chinese residents' perceived value and emotional response to mobile health science information for determining Chinese residents' satisfaction and use intention. MethodsThis study applied the cognition-affect-conation model to evaluate the perceived value, arousal, pleasure, trust, satisfaction, and continuous use intention. A mobile device was used to obtain health science information from 236 Chinese residents via an online survey and the data were analyzed using partial least squares (PLS)-structural equation modeling. ResultsThe results showed that Chinese residents' perceived value of health science information obtained using the mobile device directly affect the degree of arousal (beta = 0.412, P < 0.001), pleasure (beta = 0.215, P < 0.01), and trust (beta = 0.339, P < 0.001). The degree of arousal (beta = 0.121, P < 0.01), pleasure (beta = 0.188, P < 0.01), and trust (beta = 0.619, P < 0.001) directly affected Chinese residents' satisfaction, which further affected their continuous use intention (beta = 0.513, P < 0.001). Similarly, trust directly affected Chinese residents' continuous use intention (beta = 0.323, P < 0.001). The degree of arousal directly affected their degree of pleasure (beta = 0.304, P < 0.001), and pleasure also imposed a direct effect on trust (beta = 0.293, P < 0.001). DiscussionThe result of this study provided an academic and practical reference to improve mobile health science popularization information. Affective changes have imposed an important effect on Chinese residents' continuous use intention. High-quality, diversified and frequent use of health science information can significantly increase residents' continuous use intention, improving their health literacy as a consequence.

Item Type: Article
Funders: Basic Research Plan Project in Shanxi Province [Grant No: 202103021223417]
Uncontrolled Keywords: Health science information; Cognition-affect-conation model; Chinese residents; Perceived value; Affective; Continuous use intention
Subjects: R Medicine > R Medicine (General) > Medical technology
T Technology > T Technology (General)
Divisions: Universiti Malaya
Depositing User: Ms Zaharah Ramly
Date Deposited: 11 Nov 2024 04:44
Last Modified: 11 Nov 2024 04:44
URI: http://eprints.um.edu.my/id/eprint/38637

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