Ghazali, Ezlika Mohd and Ngiam, Elaine Yee-Ling and Mutum, Dilip S. (2020) Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push-pull-mooring framework. Journal of Housing and the Built Environment, 35 (2). pp. 633-659. ISSN 1566-4910, DOI https://doi.org/10.1007/s10901-019-09705-8.
Full text not available from this repository.Abstract
This study applies the ``push-pull-mooring'' model of migration to explain home purchase intention in a suburban township. ``Push'' effects include dissatisfaction and high housing costs in one's current neighbourhood (''the origin''). ``Pull'' effects were consumers' perceived value of the suburban township (''the destination''), which encompassed price, functional, emotional, social, symbolic, and Feng Shui aspects. Relocation costs and alternative township's attractiveness were hypothesized as ``mooring'' effects that negatively impact purchase intention as well as moderate the push and pull effects. 179 valid responses from prospective home buyers were analysed using partial least squares structural equation modelling (PLS-SEM). Pull effects were found to exert a positive influence while mooring and push effects exert a negative influence on purchase intention. Moderation effects of the mooring factors were found to be not significant in this context. This study offers several interesting implications for researchers and marketing practitioners in the real estate industry.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Push-pull-mooring; Home purchase intention; Residential mobility; Housing choice behaviour; Attractiveness of alternatives; Feng-Shui; Switching barriers; PLS-SEM |
| Subjects: | T Technology > T Technology (General) T Technology > TX Home economics |
| Divisions: | Faculty of Business and Economics Faculty of Business and Economics > Dept of Marketing |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 01 Dec 2023 01:46 |
| Last Modified: | 01 Dec 2023 01:46 |
| URI: | http://eprints.um.edu.my/id/eprint/36642 |
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