Lai, Poey Chin and Liew, Ewilly J. Y. (2021) Towards a cashless society: The effects of perceived convenience and security on gamified mobile payment platform adoption. Australasian Journal of Information Systems, 25. ISSN 1449-8618, DOI https://doi.org/10.3127/ajis.v25i0.2809.
Full text not available from this repository.Abstract
Integrating gamification into mobile payment platforms incentivizes people to use digital alternatives for payment and could spur user-centric, platform-mediated interactions. This study examines the relationship between perceived convenience and perceived security on individual users’ intention to use a gamified mobile payment platform in Malaysia; a developing country envisioned to build a cashless society. The partial least square structural equation modeling (PLS-SEM) technique is employed on a final sample of 388 online users. The results show that perceived convenience has a strong but indirect effect on the intention to use. Perceived security has a strong and direct effect on intention to use and mediates the relationship between perceived convenience and intention to use. Furthermore, the reliability aspect of security is a top priority concern for users interested in using mobile payment. The multi-functional aspect of convenience is a top priority concern to attract users who are not interested in using mobile payment at first. The study discusses theoretical and practical implications for developing a dual strategy of ‘ensuring convenience’ and ‘assuring security’ to encourage the gamified mobile payment platform adoption in developing countries © 2021 authors. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 Australia License, which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Mobile payment;Gamification;Perceived convenience;Perceived security;Developing country |
| Subjects: | H Social Sciences > HC Economic History and Conditions Q Science > QA Mathematics Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 02 Nov 2022 03:12 |
| Last Modified: | 02 Nov 2022 03:12 |
| URI: | http://eprints.um.edu.my/id/eprint/36148 |
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