Battour, Mohamed and Hakimian, Fatemeh and Ismail, Mohd Nazari and Boğan, Erhan (2018) The perception of non-Muslim tourists towards halal tourism. Journal of Islamic Marketing, 9 (4). pp. 823-840. ISSN 1759-0833, DOI https://doi.org/10.1108/JIMA-07-2017-0072.
Full text not available from this repository.Abstract
Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data were collected by conducting 35 semi-structured interviews with non-Muslim tourists in Malaysia and another 25 in Turkey. Findings: Six major aspects are identified that describe the perceptions of non-Muslim tourists towards halal tourism. This paper also provides some suggestions for destination marketers on how best to cater for Western tourists and increase international arrivals. Originality/value: This paper explores the perceptions of non-Muslim tourists towards halal tourism which is totally new research in destination marketing. It provides some original insights into the interactions between the religion of Islam and non-Muslim tourists. The insight should be of value to authorities, the industry and academics in both the Muslim and non-Muslim worlds.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Destination marketing; Halal products and services; Halal tourism; Muslim friendly |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economics > Dept of Business Policy and Strategy |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 13 Sep 2019 04:00 |
| Last Modified: | 13 Sep 2019 04:00 |
| URI: | http://eprints.um.edu.my/id/eprint/22333 |
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