Cultural influences on choosing green products: An empirical study in Malaysia

Ihwan, G. and Salwa Hanim, A.R. and Siti Zawiah, M.D. and Hideki, A. and Alva Edy, T. and Novita, S. (2017) Cultural influences on choosing green products: An empirical study in Malaysia. Sustainable Development. p. 1.

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Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.

Item Type: Article
Additional Information: Article - MST
Uncontrolled Keywords: Green products; Malaysia; Customer preferences; Sustainable development
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Faculty of Engineering
Depositing User: Mr. Mohd Safri
Date Deposited: 07 Mar 2017 02:23
Last Modified: 16 Mar 2017 00:46

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