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Zolkepli, Izzal Asnira and Kamarulzaman, Yusniza and Kitchen, Philip James (2018) Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26 (4). pp. 412-430. ISSN 1069-6679, DOI https://doi.org/10.1080/10696679.2018.1489730.

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