Items where Author is "Zhang, Yueyan"

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Peng, Yuhong and Ding, Jianwei and Zhang, Yueyan (2024) Combination of streamers' product description and viewers' comments: moderating effect of streamer-viewer relationship strength. Marketing Intelligence & Planning, 42 (1). pp. 190-210. ISSN 0263-4503, DOI https://doi.org/10.1108/MIP-05-2023-0214.

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