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Rahman, Zoha and Moghavvemmi, Sedigheh and Suberamanian, Kumaran and Zanuddin, Hasmah and Md Nasir, Mohd Hairul Nizam (2018) Mediating impact of fan-page engagement on social media connectedness and followers purchase intention. Online Information Review, 42 (7). pp. 1082-1105. ISSN 1468-4527, DOI https://doi.org/10.1108/OIR-05-2017-0150.
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Moghavvemi, Sedigheh and Md Nasir, Mohd Hairul Nizam (2017) Impact of social media's perceived online community value on user's responses. In: International Conference on Humanities, Social Sciences and Education (HSSE-17), 20-21 March 2017, London, United Kingdom.
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Moghavvemi, Sedigheh and Md Nasir, Mohd Hairul Nizam (2017) Social media content analytics: Study on B2C fan-pages. In: The 6th International Conference on Social Sciences and Humanities (ICOSH-UKM) 2017, 4-6 April 2017, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (National University of Malaysia), Bangi, Selangor, Malaysia.
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Moghavvemi, Sedigheh and Md Nasir, Mohd Hairul Nizam (2017) Social media metrics analytics: Study on B2C fan pages. In: International Conference on Humanities, Social Sciences and Education (HSSE'17), 20-21 March 2017, London, United Kingdom .
Rahman, Zoha and Zanuddin, Hasmah and Suberamanian, Kumaran and Moghavvemi, Sedigheh and Md Nasir, Mohd Hairul Nizam (2016) Determining the relationship between fanpage contents and PTA metrics. In: International Conference on Research Innovation and Technology., 19 - 20 April 2016, New York, United States of America..
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Moghavvemi, Sedigheh and Md Nasir, Mohd Hairul Nizam (2016) Fanpage KPI analytics: “Determining the impact of KPI metrics on growth rate and user base“. International Journal of Applied Engineering Research, 11 (14). pp. 8098-8103. ISSN 0973-4562,
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Md Nasir, Mohd Hairul Nizam (2016) SM analytics: Impact of SM engagement metrics on online purchase intention. In: 4th International Conference on Innovation, Challenges in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.
Rahman, Zoha and Suberamanian, Kumaran and Zanuddin, Hasmah and Md Nasir, Mohd Hairul Nizam (2016) Social media content analysis: Study on brand posts of electronics companies. In: 4th International Conference on Innovation, Challenge in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.
