Items where Author is "Mohtar, M."

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Zaki, H.O. and Kamarulzaman, Yusniza and Mohtar, M. (2021) Cognition and emotion: Exploration on consumers response to advertisement and brand kognisi dan emosi: Penerokaan tindak balas pengguna terhadap pengiklanan dan jenama. Jurnal Pengurusan, 63. ISSN 0127-2713, DOI https://doi.org/10.17576/pengurusan-2021-63-05.

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