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Chan, Tak Jie and Li, Yifan and Hashim, Nor Hazlina and Ibrahim, Ameira Nur Iliany (2022) Online promotional communication attributes and company competitiveness of a Malaysian fast fashion clothing company. International Journal of Technology, 13 (6). 1344 – 1353. ISSN 2086-9614, DOI https://doi.org/10.14716/ijtech.v13i6.5955.