Travel motivation among cross border tourists: Case study of Langkawi

Park, Jonghyun and Musa, Ghazali and Moghavvemi, Sedigheh and Thirumoorthi, Thinaranjeney and Taha, Azni Zarina and Mohtar, Mozard and Sarker, Md Moniruzzaman (2019) Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31. pp. 63-71. ISSN 2211-9736, DOI

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Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists’ loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires were collected from ASEAN tourists on the island using the purposive sampling technique, and the data were analyzed using the structural equation modeling technique. The results confirmed that the ‘economic aspect’ and ‘nature aspect’ are important motivational factors affecting tourists’ loyalty intention to revisit Langkawi. Although cultural aspect influences loyalty intention, its effect was weak. Managerial and marketing recommendations were made for tourism in Langkawi based on these findings. © 2019 Elsevier Ltd

Item Type: Article
Funders: “Fund for the Promotion of Joint International Research” from Japan Society for the Promotion of Science (JSPS) [JSPS KAKENHI Grant Number JP 15KK0098]
Uncontrolled Keywords: Travel motivation; Loyalty intention; Langkawi tourism; Cross-border tourism
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 13 Feb 2020 00:57
Last Modified: 13 Feb 2020 00:57

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