A conceptual model of virtual product development process

Ale Ebrahim, N. and Ahmed, S. and Taha , Z. (2009) A conceptual model of virtual product development process. In: 2nd Seminar on Engineering and Information Technology, (SEIT 2009), 8th - 9th July, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia.

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In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to this pressing need there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual-team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual team, Stage-Gate system and finally presents a modified Stage-Gate system. It also provides the guidelines for the successful implementation of virtual team in new products development.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Conceptual model of virtual product; Technology
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
T Technology > T Technology (General)
Divisions: Faculty of Engineering
Depositing User: Dr. Nader Ale Ebrahim
Date Deposited: 31 Oct 2011 03:05
Last Modified: 31 Oct 2011 03:05
URI: http://eprints.um.edu.my/id/eprint/2217

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