New product development in virtual environment

Ale Ebrahim, N. and Ahmed, S. and Taha , Z. (2008) New product development in virtual environment. In: 2008 International Conference on Technology Management and Innovation in China: Challenges and Opportunities in the 21st Century, 21st – 23rd October, UIBE, Beijing, China.

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Purpose - The literature on the topic has evolved exponentially since eight years ago. Relaying on a review of studies published in recent years, this article proposes and discusses a framework which incorporates a set of virtual teams involved in a new product development initiative. Design/methodology/approach - A range of academic and practitioner literature related to virtual teams and virtual new product development is reviewed. What is Virtual New Product Development and what determines its development in manufacturing firms? These two questions are answered. Findings - The decision to use a virtual team is often a necessity and not a choice; being ‘virtual’ is in most cases not an alternative but a requirement. Enterprise may benefit from building and maintain the virtual teams in a number of ways such as achieving higher quality, accessing and capturing dispersed knowledge and skills regarding the multifunctional and multi-use components and modules, electronically unite experts in highly specialized fields, collaborating more productivity at a distance, achieving tight schedules and start quickly, reducing travel time and cost, enabling the recruitment of talented employees, builds diverse teams, promoting proactive employment and finally reducing discrimination in enterprises. Originality/value - The results of an academic literature review were employed to the literature so far has not paid adequate attention to the virtual team activities in NPD. The results highlight several avenues which would help managers and policy makers to better foster cyber new product development and designers to better channel of their efforts in the design and manufacturing domain.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Department of Engineering Design and Manufacture, Faculty of Engineering, University of Malaya
Uncontrolled Keywords: New product Development; Virtual teams; Concurrent Collaboration; Review paper
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
Divisions: Faculty of Engineering
Depositing User: Dr. Nader Ale Ebrahim
Date Deposited: 28 Oct 2011 03:18
Last Modified: 19 Dec 2011 07:21

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