Understanding the impact of social media usage among organizations

Tajudeen, Farzana Parveen and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) Understanding the impact of social media usage among organizations. Information & Management, 55 (3). pp. 308-321. ISSN 0378-7206, DOI https://doi.org/10.1016/j.im.2017.08.004.

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Official URL: https://doi.org/10.1016/j.im.2017.08.004


This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes certain antecedent factors that are specific to social media usage in organizations. The items to measure different purposes of social media usage in organizations were developed, which contribute to the enhancement of social media usage measurement. This study develops and tests an integrated model that contributes to the scholarly research on social media and information systems. The study also helps organizations to understand the benefits of social media usage and provides a justification for investments in social media by organizations.

Item Type: Article
Funders: Research grant RP004C-13ICT received from the University of Malaya
Uncontrolled Keywords: Social media usage; Organizational impact; Customer relations; Cost reduction; Information accessibility; Interactivity
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
T Technology > T Technology (General)
Divisions: Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 04 Mar 2019 04:19
Last Modified: 04 Mar 2019 04:19
URI: http://eprints.um.edu.my/id/eprint/20571

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