Testing students’ e-learning via Facebook through Bayesian structural equation modeling

Salarzadeh Jenatabadi, H. and Moghavvemi, S. and Wan Mohamed Radzi, C.W.J. and Babashamsi, P. and Arashi, M. (2017) Testing students’ e-learning via Facebook through Bayesian structural equation modeling. PLoS ONE, 12 (9). e0182311. ISSN 1932-6203, DOI https://doi.org/10.1371/journal.pone.0182311.

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Official URL: http://dx.doi.org/10.1371/journal.pone.0182311


Learning is an intentional activity, with several factors affecting students’ intention to use new learning technology. Researchers have investigated technology acceptance in different contexts by developing various theories/models and testing them by a number of means. Although most theories/models developed have been examined through regression or structural equation modeling, Bayesian analysis offers more accurate data analysis results. To address this gap, the unified theory of acceptance and technology use in the context of e-learning via Facebook are re-examined in this study using Bayesian analysis. The data (S1 Data) were collected from 170 students enrolled in a business statistics course at University of Malaya, Malaysia, and tested with the maximum likelihood and Bayesian approaches. The difference between the two methods’ results indicates that performance expectancy and hedonic motivation are the strongest factors influencing the intention to use e-learning via Facebook. The Bayesian estimation model exhibited better data fit than the maximum likelihood estimator model. The results of the Bayesian and maximum likelihood estimator approaches are compared and the reasons for the result discrepancy are deliberated.

Item Type: Article
Funders: University of Malaya project number BK0432016
Uncontrolled Keywords: Algorithms; Bayes Theorem; Humans; Learning; Models, Statistical; Reproducibility of Results; Social Media
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Science
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 30 Aug 2018 05:55
Last Modified: 30 Aug 2018 05:55
URI: http://eprints.um.edu.my/id/eprint/19037

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