Dental tourism: Examining tourist profiles, motivation and satisfaction

Jaapar, M. and Musa, G. and Moghavvemi, S. and Saub, R. (2017) Dental tourism: Examining tourist profiles, motivation and satisfaction. Tourism Management, 61. pp. 538-552. ISSN 0261-5177, DOI

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Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selected private dental clinics in Kuala Lumpur, Selangor, Melaka and Penang; and distributed the questionnaires to their inbound dental tourists. A total of 196 inbound tourists responded to the questionnaire, mainly from Southeast Asia, Australia, New Zealand and Europe. In order of importance, the main motivation factors were dental care quality, dental care information access, and cost-savings. Tourists were extremely satisfied with dental care services received in the country. While dental care quality, dental care information access and supporting services positively influenced tourist satisfaction; cost-savings and cultural similarities had negative influences. Based on the research findings, we propose some managerial and marketing recommendations. (C) 2017 Elsevier Ltd. All rights reserved.

Item Type: Article
Funders: University of Malaya: Project grant no: PPPC/C1-2015/DHC/09
Uncontrolled Keywords: Medical tourism; Dental tourism; Motivation; Satisfaction; Malaysia; Patient satisfaction; Health-care; Service quality; Hong Kong; Kuala Lumpur; Malaysia; Dentists; Travel; Perspective; Environmental Sciences & Ecology; Social Sciences - Other Topics; Business & Economics
Subjects: R Medicine > RK Dentistry > Practice of dentistry. Dental economics
Divisions: Faculty of Dentistry > Dept of Community Dentistry
Depositing User: Mr Ahmad Azwan Azman
Date Deposited: 27 Sep 2017 05:29
Last Modified: 27 Sep 2017 05:29

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