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Zoha, R. and Hasmah, Z. and Kumaran, S. and Sedigheh, M. and Mohd Hairul Nizam, M.N. (2016) Determining the relationship between fanpage contents and PTA metrics. In: International Conference on Research Innovation and Technology., 19 - 20 April 2016, New York, United States of America..
Zoha, R. and Kumaran, S. and Hasmah, Z. and Mohd Hairul Nizam, M.N. (2016) SM analytics: Impact of SM engagement metrics on online purchase intention. In: 4th International Conference on Innovation, Challenges in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.
Zoha, R. and Kumaran, S. and Hasmah, Z. and Mohd Hairul Nizam, M.N. (2016) Social media content analysis: Study on brand posts of electronics companies. In: 4th International Conference on Innovation, Challenge in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.