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Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2022) Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29 (2). pp. 225-240. ISSN 1350-231X, DOI https://doi.org/10.1057/s41262-021-00268-0.
Waqas, Muhammad and Salleh, Noor Akma Mohd and Hamzah, Zalfa Laili (2021) Branded content experience in social media: Conceptualization, scale development, and validation. Journal of Interactive Marketing, 56. pp. 106-120. ISSN 1094-9968, DOI https://doi.org/10.1016/j.intmar.2021.07.001.
Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2021) Customer experience: A systematic literature review and consumer culture theory-based conceptualisation. Management Review Quarterly, 71 (1). pp. 135-176. ISSN 2198-1620, DOI https://doi.org/10.1007/s11301-020-00182-w.
Salleh, Noor Akma Mohd and Che Ha, Norbani and Kitchen, Philip J. and Any, Amrul Asraf Mohd (2019) Online purchasing: the role of web experience factors. International Journal of Electronic Marketing and Retailing, 10 (3). pp. 260-282. ISSN 1741-1025, DOI https://doi.org/10.1504/IJEMR.2019.100701.
