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Mohd Ghazali, Ezlika and Mutum, Dilip S and Nguyen, Bang and Hamzah, Zalfa Laili and Mohtar, Mozard (2024) Social entrepreneurship and volunteering: Moderation effects of volunteer experience levels on social entrepreneurial intent model. Entrepreneurship Research Journal, 14 (1). 53 – 88. ISSN 2157-5665, DOI https://doi.org/10.1515/erj-2020-0426.
Mohtar, Mozard and Taha, Azni Zarina and Zakaria, Zalina and Ramli, Siti Qhairunissa and Sulaiman, Ainin (2022) Muslim-friendly beauty and wellness framework and measurement. Cogent Social Sciences, 8 (1). ISSN 2331-1886, DOI https://doi.org/10.1080/23311886.2022.2127247.
Shahab, Hamza and Mohd Ghazali, Ezlika and Mohtar, Mozard (2022) A systematic literature review and future research agenda for the gratification discrepancies approach. Contemporary Management Research, 18 (1). 1 – 33. ISSN 1813-5498, DOI https://doi.org/10.7903/cmr.21583.
Shahab, Muhammad Hamza and Ghazali, Ezlika and Mohtar, Mozard (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45 (4). pp. 664-689. ISSN 1470-6423, DOI https://doi.org/10.1111/ijcs.12658.
Mohtar, Mozard and Rudd, John M. and Evanschitzky, Heiner (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. ISSN 0736-3761, DOI https://doi.org/10.1108/JCM-03-2018-2617.
Park, Jonghyun and Musa, Ghazali and Moghavvemi, Sedigheh and Thirumoorthi, Thinaranjeney and Taha, Azni Zarina and Mohtar, Mozard and Sarker, Md Moniruzzaman (2019) Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31. pp. 63-71. ISSN 2211-9736, DOI https://doi.org/10.1016/j.tmp.2019.03.004.
