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Rahman, Z. and Suberamanian, K. and Zanuddin, H. and Moghavvemi, S. and Mohd Hairul Nizam, M.N. (2017) Social media metrics analytics: Study on B2C fan pages. In: International Conference on Humanities, Social Sciences and Education (HSSE'17), 20-21 March 2017, London, United Kingdom .
Zoha, R. and Hasmah, Z. and Kumaran, S. and Sedigheh, M. and Mohd Hairul Nizam, M.N. (2016) Determining the relationship between fanpage contents and PTA metrics. In: International Conference on Research Innovation and Technology., 19 - 20 April 2016, New York, United States of America..
Zoha, R. and Kumaran, S. and Hasmah, Z. and Mohd Hairul Nizam, M.N. (2016) SM analytics: Impact of SM engagement metrics on online purchase intention. In: 4th International Conference on Innovation, Challenges in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.
Zoha, R. and Kumaran, S. and Hasmah, Z. and Mohd Hairul Nizam, M.N. (2016) Social media content analysis: Study on brand posts of electronics companies. In: 4th International Conference on Innovation, Challenge in Multidisciplinary Research & Practice (ICMRP 2016), 15 - 16 December 2016, Singapore.