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Mohd-Any, Amrul Asraf and Sundramohana, Meenatharisni and Sarker, Moniruzzaman (2022) Does patient empowerment matter in building loyalty? International Journal of Consumer Studies, 46 (2). pp. 653-675. ISSN 1470-6423, DOI https://doi.org/10.1111/ijcs.12718.
Lone, Ahsan Naeem and Mohd-Any, Amrul Asraf and Mohd Salleh, Noor Akma (2021) Social media agencies and clients: A resource integration approach. Journal of Business-to-Business Marketing, 28 (4). pp. 369-394. ISSN 1051-712X, DOI https://doi.org/10.1080/1051712X.2021.2012080.
Sarker, Moniruzzaman and Mohd-Any, Amrul Asraf and Kamarulzaman, Yusniza (2021) Validating a consumer-based service brand equity (CBSBE) model in the airline industry. Journal of Retailing and Consumer Services, 59. ISSN 0969-6989, DOI https://doi.org/10.1016/j.jretconser.2020.102354.
Sarker, Md Moniruzzaman and Mohd-Any, Amrul Asraf and Kamarulzaman, Yusniza (2019) Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management, 38. pp. 39-48. ISSN 1447-6770, DOI https://doi.org/10.1016/j.jhtm.2018.11.002.
Mohd-Any, Amrul Asraf and Mutum, Dilip S. and Ghazali, Ezlika Mohd and Mohamed-Zulkifli, Lokmanulhakim (2019) To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers. Journal of Service Theory and Practice, 29 (5/6). pp. 661-690. ISSN 2055-6225, DOI https://doi.org/10.1108/JSTP-10-2018-0223.
Butt, Muhammad Mohsin and Yu, Yingchen and Mohd-Any, Amrul Asraf and Mutum, Dilip S. and Ting, Hiram and Khong, Kok Wei (2018) Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model. Asian Academy of Management Journal, 23 (2). pp. 69-99. ISSN 1394-2603, DOI https://doi.org/10.21315/aamj2018.23.2.4.
Mutum, Dilip S. and Ghazali, Ezlika Mohd and Mohd-Any, Amrul Asraf and Nguyen, Bang (2018) Avoidance of sponsored posts on consumer-generated content: a study of personal blogs. The Bottom Line, 31 (1). pp. 76-94. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-09-2017-0027.
