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Syed Alwi, S.F. and Balmer, J.M.T. and Che Ha, N. and Yen, D. (2014) Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand. In: 2nd International Colloquium on Design, Branding and Marketing, 09-10 Dec 2014, Nottingham Trent University, UK. (Submitted)
Hashim, S. and Che Ha, N. (2008) Customer satisfaction and loyalty in service brand. In: International Borneo Business Conference, 15-17 Dis 2008, Kota Kinabalu, Sabah. (Submitted)
Che Ha, N. and Farinda, A.G. and Zhou, J. (2008) To revisit or not to revisit Beijing: The role of destination image. In: International World Joint Cultural Tourism Conference, 14-16 Nov 2008, Seoul, Korea. (Submitted)
