Items where Author is "Abdul-Rahman, M."

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Article

Abdul-Rahman, M. and Kamarulzaman, Y. (2012) The Influence of Relationship Quality and Switching Costs on Customer Loyalty in the Malaysian Hotel Industry. Procedia - Social and Behavioral Sciences, 62. pp. 1023-1027. ISSN 1877-0428, DOI https://doi.org/10.1016/j.sbspro.2012.09.174.

Abdul-Rahman, M. and Kamarulzaman, Y. (2010) A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry. International Journal of Electronic Customer Relationship Management, 4 (1). pp. 4-18. ISSN 1750-0664, DOI https://doi.org/10.1504/IJECRM.2010.031378.

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