To revisit or not to revisit Beijing: The role of destination image

Che Ha, N. and Farinda, A.G. and Zhou, J. (2008) To revisit or not to revisit Beijing: The role of destination image. In: International World Joint Cultural Tourism Conference, 14-16 Nov 2008, Seoul, Korea. (Submitted)

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Abstract

This study examines the effects of destination image on the future intention of tourists to visit (or not to visit) Beijing. Ten dimensions are used to measure the destination image:landscape and surroundings, cultural attraction, nightlife and recreation, shopping, sports, accommodation, gastronomy, price and cost, transportation, social interaction and friendliness. The study is also to explore the important factor(s) that contribute to the explanation of relationship.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Destination image; Tourist future intention; Beijing
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Faculty of Business and Accountancy
Depositing User: Mr. Mohd Samsul Ismail
Date Deposited: 16 Oct 2014 02:34
Last Modified: 31 Dec 2014 06:48
URI: http://eprints.um.edu.my/id/eprint/9239

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