Shahab, Hamza and Mohtar, Mozard and Ghazali, Ezlika and Rauschnabel, Philipp A. and Geipel, Andrea (2023) Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning? International Journal of Human-Computer Interaction, 39 (18). pp. 3586-3603. ISSN 1044-7318, DOI https://doi.org/10.1080/10447318.2022.2099399.
Full text not available from this repository.Abstract
Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Faculty of Business and Economics |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 03 Jul 2025 06:34 |
| Last Modified: | 03 Jul 2025 06:34 |
| URI: | http://eprints.um.edu.my/id/eprint/51024 |
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