Shaikh, Farhan Bashir and Ayyasamy, Ramesh Kumar and Balakrishnan, Vimala and Rehman, Mobashar and Kalhoro, Shadab (2024) Cyberbullying attitude, intention and behaviour among Malaysian tertiary students - A two stage SEM- ANN approach. Education and Information Technologies, 29 (5). pp. 6293-6317. ISSN 1360-2357, DOI https://doi.org/10.1007/s10639-023-12064-1.
Full text not available from this repository.Abstract
This study explores the factors affecting cyberbullying behaviour through their attitudes and intentions based on a model developed using Social Cognitive Theory and the Theory of Planned Behaviour. Results from a survey of 428 Malaysian tertiary students were analysed using a two-step Structural Equation Modeling (SEM) -Artificial Neural Networks (ANN) approach. The SEM findings indicate that the intention to engage in cyberbullying is the most influential factor in cyberbullying behaviour, shaped by factors such as image (0.492), moral disengagement (0.211), perceived behavioural control (-0.141), university climate (-0.097), subjective norms (0.662), peer to peer relationships (0.108) and attitude (0.235) towards cyberbullying. The ANN results show that image is the biggest predictor (36.35%) of cyberbullying intention, followed by moral disengagement, cyberbullying attitude, PBC, and university climate. These insights provide a deeper understanding of the underlying factors behind cyberbullying among Malaysian tertiary students and offer guidance for reducing cyberbullying in the country.
| Item Type: | Article |
|---|---|
| Funders: | Universiti Tunku Abdul Rahman, Ministry of Higher Education, Malaysia [Grant No: FRGS/1/2019/SS05/UTAR/02/2] |
| Uncontrolled Keywords: | Human-computer interface; Social Media; Adult learning; Evaluation methodologies; Tertiary students; Cultural and social implications |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Faculty of Computer Science & Information Technology |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 28 Aug 2024 08:03 |
| Last Modified: | 28 Aug 2024 08:03 |
| URI: | http://eprints.um.edu.my/id/eprint/46029 |
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